Sony Ericsson

Sony Ericsson is a joint venture established in 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. The stated reason for this venture is to combine Sony's consumer electronics expertise with Ericsson's technological leadership in the communications sector. Both companies have stopped making their own mobile phones.

The company's global management is based in Hammersmith, London, and it has research & development teams in Sweden, Japan, China, Canada, the Netherlands, the United States, India and the United Kingdom.

Sony Ericsson has approximately 8,000 employees worldwide. With a 43% annual growth rate, it became the fastest-growing mobile vendor in Q3 2006 compared to Motorola with a rate of 39%. In 2007, Sony Ericsson had surpassed Nokia to become the most profitable mobilephone maker in terms of net profit rate, and behind Nokia in gross profit. It had been achieved by her marketshare growth in high end handset market.^{[citation needed]}

The company's current President is as of November 1st Hideki Komiyama, who will be replacing Miles Flint, and the Corporate Executive Vice President is Anders Runevad. The company's global advertising agency is Saatchi & Saatchi.